I’m not a full-time writer, yet. When I started blogging 3 years ago, it was a hobby and a way for me to find release after school. In 3 years, I have learned a lot about blogging to share with the world. Writing and data analysis are two things I wish to do full time and at my own schedule. I currently write for MumsVillage and my site NderiSarah and as for data analysis, I’m still figuring it out.
Start a Blog
I would probably advise everyone to start a blog or a newsletter. Whatever you’re doing is important and it’s important to document your work. Showcase your art, give it a home and share it with the world. This is what blogging does. It gives your art a home where people can find it.
I started a blog to share poetry and daily musings. It quickly evolved to fashion, travel and writing and it’s kind of a lifestyle blog. It might change to something else, or it might not.
Needless to say, start a blog even if you have a niche or not. Afterwards, you’ll notice that your writing leans towards a certain topic. Explore that.
Self- host Your Blog
If you have the means, self-host your blog from the get-go. A self-hosted blog communicates seriousness and professionalism. If you want to be taken seriously, self-host your blog, then write 5 evergreen articles as a start.
Back in 2016, my blog was a WordPress subdomain. If I had self-hosted my site then, my blog would have ridiculous traffic and earning loads. But I was a student, did not have that kind of money and was still learning all about writing and blogging.
Invest in Your Blog
It’s not going to pay you within the first year unless you’re lucky and know how to leverage your skills and talents but it will pay in the end.
At the start, you want to create a lot of content and make sure systems are in place to get traffic and to retain the traffic. Investing in your blog might mean attending webinars, blog courses like offered by Ana of The She Approach or premium apps like Medium or Tailwind.
Have a goal in mind and then look for apps that allow you to create systems to achieve and maintain that goal.
Collaborate With Other Bloggers
Collaborations get you at the table with other bloggers where you learn one or two blogging secrets. You can choose to comment on other blogs, guest post on other sites and have other people guest post on your site as well.
Since I started blogging, I have collaborated with numerous bloggers like Belle Brita and Monicah. Belle Brita has a February love challenge while Monicah and I are currently guest posting on each other’s site.
My contact page has a work with me page where I list how one can guest post on my site. Feel free to create a similar contact page for your site as well.
Invest in a Newsletter
Integrate MailChimp with your site and have plugins that filter spams. WordPress users are added to your MailChimp list as soon as they subscribe to your site and if they’re spam, they’re filtered out.
There’s a lot of back and forth about having an email list, but I highly recommend it.
When I had a WordPress subdomain, all the 700+ people who followed my site got a notification whenever I published an article. My article appeared on their feeds and their inbox. When you self-host, you have to create your own feed and give people an option to be in your list. You do this with an email list.
Integrate Google Analytics With Your Site
Last I checked, It’s not possible to integrate Google Analytics with a subdomain. Google Analytics enables you to learn more about the people visiting your site, what content they like, how long they stay on the site and so forth.
For example, looking at the 10 most read articles, you can interlink them and make sure they appear first on your site.
Optimize Your Content
When I moved my site, I had to delete a lot of posts that did not tie to my blog’s vision. As such, I had to create URL redirects for those posts. I still do even today.
Optimizing your site ensures that your readers don’t get frustrated by 401 errors. This was incredibly important the first days after moving the site.
You can also optimize your content by interlinking similar articles, creating a resource library for all the fashion, travel, or writing resources your readers might need or enlarge the font of your site.
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