Instagram Shop Owners Are Using a Sleazy and Lazy Way of Marketing

I refuse to work for free

Ethical marketing is about being upfront about your product and sharing it with customers in an honest way that forms a connection.

It’s about being honest with the people you want to collaborate with and stating the compensation in monetary terms. If you don’t have the budget for them, create one or don’t contact them.

This article first appeared on Better Marketing.


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3 Comments

  1. Emily Underworld June 25, 2021 at 6:15 pm

    These types of ‘collaboration’ emails / DMs are the worst! It’s such a shady tactic to generate sales and takes advantage of content creators. I don’t work for free either, and I’m glad to hear that you don’t! Your work is valuable, and like you said: exposure doesn’t pay the bills.

    Reply
    1. Nderi Sarah July 1, 2021 at 4:34 pm

      I agree! If I had a dollar for everytime I received these emails I’d be rich!

      Reply
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