I used to think that if you wrote really good content, traffic would come. After all, I wrote this amazing blog post why won’t people look for it and read it? The truth is, this doesn’t happen. You have to write, market your post ruthlessly, think about monetization and how to earn from your words, rinse, and repeat.
The Blog Post That Awoke That Epiphany
Earlier this month I came across this blog post written in 2017 that made me realise I was resting on my laurels. You might be thinking that after writing for 5 years on the internet this would be obvious.
It wasn’t. It’s not for most of us. We’re often dealing with the so-called writer’s block, have a lot of internal issues to sort through first before we can arrive at a place where we can freely market ourselves.
After reading this blog post, I decided that in March my traffic goal would be at least a 100 pageviews a day. I read the blog post in Mid-February and started implementing it straight away.
I’m happy to announce that my blog hits 100 page views every day. It’s now averaging 300–500 page views a day. On a good day, it hits 1,000 pageviews.
From my Google Analytics, we can see that:
I had a 1,835.14% increase in the number of Facebook users. This is quite an improvement and an encouragement to anyone seeking to hit their targets outside of organic traffic.
On a daily basis, I spent an hour or 2 marketing my blog posts and being a resource in these Facebook groups.
What Works For You May Not Work For Others
My blog is a clear example of this. Although Pinterest brings users for me, it comes second to Facebook. Reason being that I am able to go where my readers are and reach them on a one to one basis.
I hang out in a lot of Facebook groups and provide value when I can and if I can answer a question with one of my blog posts, it’s a win for me.
Maybe you have used Facebook and ignored Pinterest, or you have used Pinterest and ignored Facebook or Twitter. Try a new platform next month and see if it’s the hack you’re looking for.
Facebook Groups Translate More Than Facebook Pages
Last year, Facebook revealed that it would focus more on groups than pages. One way to optimise this is to create a Facebook group for your page. Another way to optimise this is to join Facegroup books where your readers hang out.
I opted for the latter. Here’s a screenshot of how this changed the game for me.
With a Facebook page, I get less engagement and less traffic to my blog over time. In addition to this, you need to have a weekly Facebook advertising budget to get your page to Facebook standards.
If you have zero budget, I suggest you go where your readers are, answer their questions and leave blog links where necessary. Aim to be helpful and you’ll see results.
The most important thing is to follow the group rules. Failure to this might lead to being reported for spam. I got reported once and couldn’t share my links anywhere. Not on Facegroup groups, not on my page and not on my Instagram page.
What are you doing to hit your 2020 blogging and writing goals?
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