As a writer and a creative, I’ve had my fair share of social media-induced anxiety, to the point where it almost crippled me. Now I’m okay with Twitter (to some extent) and spend quite some time there. As a writer and a marketing associate, you’ll most likely have to do writing adjacent work such as creating email copy, social media content and copy, and product descriptions for eCommerce sites.
For quite some time now, I have cut back from managing social channels to creating social media copy alone. This reduced my anxiety and has helped me gain more control over my thoughts and over my time.
Create Social Media Content from Your Backlog of Articles
Unless someone else writes the articles for you, writing articles and handling intensive marketing can be a daunting task, especially if you do it for a firm. A lot of mental energy goes into writing articles and creating catchy social media captions that will hook the reader and sell your product.
When I first started, creating an entire week’s worth of social media copy for Instagram, Twitter and Facebook took me a lot of time and caused me a lot of frustration. Also bear in mind that people on each platform consume content differently, and this was my first time creating social media copy at this level of intensity.
If you’re like me, choose articles that you can repurpose into social media posts. You can:
- Take snippets of interesting information to use as the caption of the social media posts. Think of how you highlight interesting work on Medium to share on Twitter, treat your content the same way.
- Choose information that would pass as quotes. Create a quote template on Canva and share those on social to establish yourself as a contributor niche and showcase your work.
- Turn the articles into slides that you can share on social.
- Share the most interesting articles as entire emails to your email newsletter.
There are so many ways in which you can use your existing backlog of content, without having scatterbrain each morning on what to post.
Have Daily or Weekly Themes and Focus
One option is to create themes around your blog categories. For example, if you’re dating site, themes could be #loveandrelationships, #fridaydatenight, #weddinganniversaries, #weddingwednesdays, etc. This will help sell your content and build your social calendar. Having daily themes helps you know what to share and learn what content your audience likes.
Another way to do this is to look at what’s trending in your city or country. Take advantage of the usual trends to gain visibility by sharing relatable content, and then you will gain new followers.
Post at Designated Times
Look at your social media platform analytics and figure out when your audience is mostly online. Then schedule or plan your posts around this time to give your content maximum visibility.
Create Social Media Templates to Make your Work Easier
Canva has great templates to pick from when it comes to social media posts. Choose a Canva template and make it your own by adding brand colours, logos, and any other necessary information.
It’s then easy to plug in your content by either scheduling a post or posting it immediately.
Use World Themes to Fill in Your Calendar
Are you a skincare focused company? Using world themes and celebrated international days such as world psoriasis day, national acne awareness month, and others can help you fill your calendar.
Have All Your Channels Mirroring Each Other
Create the same messaging across channels. If you’re an eCommerce site, share the same products on email and all of your social channels. Not only does this make it easy to plan campaigns, but it also helps with assisted conversions.
In most cases, email users will open your email but won’t shop from it. However, they’ll most likely convert to customers when they see the same product on social media. You’ll find that email helps convert social media followers to customers.
Use a Social Media Scheduler
There are many social media scheduling tools such as Hootsuite, Buffer, CoSchedule, Sproutsocial, Airtable, Tweetdeck, Feedly, Postplanner, etc. I have personally used Hootsuite, it helps schedule your content so you can forget about it.
Use a Proofreading Tool
I use Grammarly since I’m a typo queen. Some mistakes still get missed but they’re caught while scheduling. A proofreading tool will catch mistakes early and enables you to correct them on the go.
In a nutshell, creating a social media plan and populating it with posts saves you time and frustration. Not only will you get a lot done in a day, but your feed will be curated to help your audience and ultimately, your brand. I use Google sheets to plan a week’s worth of content, Monday to Monday. It helps to clear the way for scheduling and publishing. If new campaigns arise midweek, they can be slotted in the less busy days.
This plan helped lessen my anxiety when it comes to social media and helped me feel in control. I hope it helps you curate social media content and a social media plan.
This article first appeared on Better Marketing.
Enjoyed this article? Like, share and check out my course on how to create a week’s or a month’s worth of social media content. It comes with a content calendar, social media tips and instructions on how to create a content calendar as well as tracking your campaigns.