4 Unpopular Opinions On Social Media Marketing

1. Social Media Marketing is a Job on Its Own

2. Going Viral Doesn’t Always Translate To Sales

Any company or brand fixated on going viral as a deliverable or a performance metric is one to be wary of. There are so many factors that go into making a viral piece of content or product. It’s either a controversial piece of content, a great product or used clickbaity audio like the TikTok videos above.

3. A large audience doesn’t always translate to high engagement

4. Followers, Users and Pageviews are Vanity Metrics

This article first appeared on Medium.

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